One of my colleagues, Dennis Brislawn of Brislawn Lofton LLC, wrote a very timely and “spot on” post in his blog the other day that I wanted to share with you. It was so perfect for exactly what we deal with all the time in deciding the best way to bring value to our clients.
In Dennis’s posting, Would you choose an attorney for his RECIPE’s?, Dennis described a universal dilemma all attorney’s have in how to best communicate and provide information to their clients and prospective clients. We tend to focus on the “newsletter” and as such have spent countless time and dollars on producing these “works of art.” Dennis found the real truth behind the “attorney newsletter” and I wanted to share his story with all of you.
Suffice it to say we have the same experience – only we use Crossword Puzzles in ours – how appropriate. I am now on a quest to find out if what Dennis and his firm experienced is what our clients feel as well. If you are willing, we would love to hear from you and see if one of the main reasons you read or like our newsletter is because of the crossword puzzles instead of the content. Don’t worry, we won’t offended – in fact, we will be very appreciative. Thank you in advance for your comments and/or e-mails letting us know how you feel.